Localising Your WordPress Site

Published on
June 1, 2024

Overview

Creating a multilingual WordPress site can significantlyexpand your audience by catering to users in their native languages. This guidewill discuss how to localise your WordPress site hosted on HSJ.HOST, fromchoosing the right multilingual plugins to translating content and ensuringyour site is accessible to a global audience.


Prerequisites

  • A WordPress site hosted on HSJ.HOST.
  • Administrative access to your WordPress dashboard.


Procedure

1. Understanding the Importance of Localisation

  • Localising your site enhances user experience, improves SEO in different languages, and can increase global reach and engagement.
       
       

2. Choosing a Multilingual Plugin

  • Plugins like WPML (WordPress Multilingual Plugin), Polylang, and TranslatePress offer comprehensive tools for creating and managing multilingual content.
  • Consider factors such as ease of use, compatibility with your themes and plugins, and whether you need a free or premium solution.
       
       

3. Translating Your Content

  • Manual Translation: The most effective way to ensure quality and contextually accurate translations. You can translate the content yourself or hire professional translators.
  • Automatic Translation: Some plugins offer automatic translation services. While convenient, they may not always provide perfect accuracy and may need manual review and adjustment.
       
       

4. Setting Up the Plugin

  • Install and activate your chosen multilingual plugin.
  • Configure the plugin settings, including selecting the default language and adding  additional languages you plan to support.
  • Follow the plugin’s documentation for setting up language switcher options, allowing users to select their preferred language.
       
       

5. Translating Posts, Pages, and Categories

  • Use the plugin interface to translate your site’s posts, pages, and categories. This typically involves creating a new translation for each  item and filling in the translated content.
  • Ensure that all aspects of your content, including meta descriptions and SEO titles, are translated.
       
       

6. Localising Theme and Plugin Texts

  • Most multilingual plugins allow you to translate texts generated by your theme and plugins, such as buttons, notification messages, and form labels.
  • Look for a "String Translation" feature within your plugin to manage these translations.
       
       

7. Testing and Optimisation

  • Thoroughly test your site in each language to ensure that all content is correctly  translated and that there are no display issues.
  • Consider cultural differences and localisation beyond mere translation, such as date formats, currency, and cultural norms.
       
       

8. Maintaining Multilingual Content

  • Keep your translations up to date with any changes to your site’s content. Establish a workflow for updating translations when adding new posts or pages.
       
       

Conclusion

Localising your WordPress site can open up new markets andbring your content to a wider audience. By carefully selecting a multilingualplugin and dedicating resources to high-quality translations, you can create atruly global site that resonates with users worldwide. Remember, localisationis not just about translation but adapting your content to meet the culturaland linguistic expectations of your audience.

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